Very funny comment from a user today. I posted their comment, and my response. I can't believe you can copy and paste into a TypePad Blog. Thanks, TypePad.
So if I got this right, Whole Foods *used* to be cool because shopping there meant one could lord it over others. It even survived the Hipster Acknowledgment Clause, which states that the day after anyone realizes something is cool, it's not cool any more. But it caused a Slinky effect, and the normal hipness/lameness cycle experienced a violent contraction.
It's uncool to shop at Whole Foods because one of its employees expressed a political opinion (a lame one, so it should be hip, right?), but because so many people are talking about it, it's uncool to boycott Whole Foods on the basis of its CEO's lame (possibly hip) opinion, but those two things clash, so now shopping at Whole Foods is uncool because Whole Foods is simply lame.
Which is pretty ... hip? No, lame. Being lame is lame, right? Wait ... I'm so confused ... won't *someone* tell me what I should be doing?
Reply Favorite Flag as abusive Posted 10:32 AM on 08/19/2009
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Aemilia Scott 8 fans permalink
Assuming the Hipster Acknowledgment Clause, I would argue that Whole Foods didn't suffer from the slinky effect, contracting the hip/lame cycle abnormally. That would assume that the contraction of hip to lame time happened suddenly.
Actually, the normal sine wave of hip to cool was somehow lengthened by the marketing and advertising of Whole Foods. So what seems to be a slinky effect is actually an adjustment. John Mackey was just the catalyst.
Currently, everyone wants to boycott WF, which makes it fail the HAC test, making it uncool. And yet becoming uncool does allow for re-adoption. And this article itself, having been put onto Alternet and enjoyed by other liberals, is now uncool. So forget everything you read. Completely lame. You, however, are hip.
But being hip does allow you a certain measure of lameness, and does afford you a high lame-to-hip ratio without seeming actually unhip. And in fact, the public effect of you incorporating so much lameness into your lifestyle and still seeming hip does often have the opposite effect, of making you seem extremely hip (i.e., American Apparel high wasted leggings, William F. Buckley Jr.)
So... Boycott. Or don't. Or alternate. Or talk about it, but don't do it. Or do it, but don't talk about it. See, now that I'm behind the hipness cycle, I'm no longer allowed to say what is hip or cool. That all happened in the space of me replying to your comment.
Aemilia
Reply Favorite Flag as abusive Posted 11:46 AM on 08/19/2009
Mishaps are like knives that either serve us or cut us as we grasp them by the handle or blade. Do you understand?
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Posted by: Chad | August 17, 2010 at 07:58 PM
Most folks are about as happy as they make up their minds to be ..
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